art and creative direction
art and creative direction
Challenge: Eating disorders are misunderstood by society, and their causes, severity and consequences, underrated. The most alarming part though, is that they are taboo, as well as an uncomfortable topic for many.
Solution: "Tastes Like" is a print campaign that speaks very uncomfortable truths that people who suffer from eating disorders have to deal with on an everyday basis, and sometimes, even several times a day. An eating disorder is a disease, and it must be understood and treated as such.
