listerine go! tabs
So let’s get this straight…
We look like a mint, function like a gum and turn into a mouthwash but only after you chew it for 10 seconds and swish it for 30 seconds...
...and then you have to swallow? Swallow mouthwash. Swallow Listerine mouthwash?
How do we explain this to shoppers in-store?
