Design and art direction for the Pfizer Oncology Together support program

Bringing to life the Pfizer Oncology Together program was a beautiful experience. I worked with the team at Patients & Purpose to help Pfizer turn confusion into clarity for people living with all types of cancer—all in one place. We made this happen through a clean and friendly look and feel. We created a brand system with key characters that lived and breathed in 360 media to help patients and caregivers with their day-to-day challenges.

The program was introduced with a website and digital and print materials, targeting not only patients but also HCPs to inform their patients of the program’s benefits.