Starbucks

STARBUCKS BRAZIl

brewing kindness in a violent country

Challenge:  Create a brand-enhancing digital media campaign for the Holiday season in a place where Starbucks is roasting the competition...Brazil.

Solution:  Brazil, like much of South America, is in crisis. Violence and crime are prevalent. We took that as an opportunity for a big brand to solve a big problem. #brewkindness

Credits: Ariana Pierre (AD), Dave Adams (CW), Anaïs Benoudiz (AD), Lina Trejos (AD)