you love food, we love food.

Challenge: AmazonFresh is a food delivery service coming to London. They aim to court the hearts and minds of foodies throughout the region, but they need an identity, a voice.

Solution: Foodies love food, they eat it, they make it, they take pictures of it, they post about meals, ingredients and restaurants; it's a way of life. AmazonFresh loves food too. In fact, AmazonFresh might have a crush on food, a borderline obsessive infatuation with it.

Credits: Ariana Pierre (AD), Frank Hammar (AD), Paul DeMontpellier (CW)

Recognitions: AAF New York Addys 2017 / Silver
SIA Summit Creative Awards 2017 / Shortlist