Johnson & Johnson Happy Hearts

GIVING MOMS-TO-BE PEACE OF MIND

Challenge: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.

Solution: If NASA turned to origami, an ancient Japanese art, to solve one of space exploration's greatest challenges, why couldn't we use a tattoo to provide peace of mind to mothers?

Happy Hearts was born as the combination of a new but promising technology, micro-electronic tattoos, and Johnson & Johnson. Happy Hearts is a electromagnetic device for made for pregnant women, that provides vital information about the baby’s health and their own. It brings peace of mind to moms while allowing Johnson & Johnson to do what they do best, ensuring every pregnancy is a healthy one.

Credits: Ariana Pierre (AD, Motion Graphics, CW, Producer & Camera), Elizabeth Terlato (AD, CW & Co-Producer)

Recognitions: New York Festivals 2017 / Second Place