At the 2020 Young Lions Competition, we were challenged to develop a print ad that would raise awareness for CureSearch for Children’s Cancer, a national nonprofit organization that works to end childhood cancer by driving targeted and innovative research with measurable results in an accelerated time frame. The goal was to raise awareness of CureSearch within the corporate community.

To answer the brief, my partner and I decided to speak to the target donors with visuals that would resonate with them: iconic toys from the 80s. This was before the era of AI so we purchased the toys and did a hands-on photoshoot, hoping to touch the hearts of the corporate world.

We won First Place for Print atYoung Lions Competition and went on to compete in the USA team at the Cannes Lions International Festival of Creativity.

Copywriter: Amari Lilton
Award: First Place at Cannes Young Lions Competitions