Purified Cortrophin Gel: Branding, Look and Feel, Website and Instructional Video
In 2021, as ANI Pharmaceuticals prepared for the approval and launch of the 1 mL vial of Purified Cortrophin Gel, our team at AREA 23 was tasked with creating the full brand foundation. I led the development of the visual identity and produced all digital, print and audio visual materials needed for market entry. This included directing the branding team in crafting a modern, streamlined logo, designing the website and collaborating with an external artist to create a cohesive set of illustrations for the brand.
