Gemtesa Roadtrip Campaign
Congress Activation

For the biggest urology convention in the US, called AUA, in 2024 we brought to life the GEMTESA Roadtrip Campaign in a congress booth that lived and breathed the idea of a roadtrip. I was the lead art director in bringing together all the pieces within the booth — from the floor decal to a video game and interactive booth, and the most interesting experience: a real-life mini cooper drawn live by a graffiti artist. The results were stunning: booth visitors increased by 50% vs the previous year, and very happy clients.